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Introduction to the Conference

November 13 - 14, 2013   National Convention Center ·Beijing

MDCC, the English abbreviation of Mobile Developer Conference• China, is the largest mobile developer conference in China co-hosted by CSDN and Innovation Works, devoting itself to promoting the growth of China’s mobile internet ecological system.

Since 2010, the conference has been held for continuous three terms, with more than one hundred lectures in each term. The lectures, whose topics cover technology development, product design, marketing, venture capital investment and so on, lead the development trend of the mobile industry. In 2012, over 8000 personnel participated in the conference.

In 2013, apart from the above special lectures, MDCC will newly increase three exhibitions and summits, including smart hardware, mobile creative entertainment and use of Wechat. Participants will include not only professionals in mobile industry but also technology enthusiasts, game players as well as innovators of traditional industries. It is estimated that more than 10000 personnel will attend the conference.  

Overview of Agenda

Seven Special Topics Three Summits
Platform and Technology (1) Platform and Technology (2) Product and Design Promotion and Profit Entrepreneurship and Investment Vertical Industry Application and O2O Enterprise Mobile Application and BYOD

Platform and Technology (1)

This forum focuses on the hottest and the most valuable topics in the field of mobile development, and many technical experts on the front in the industry are invited to share about the mobile development technology with their rich experience. And in the meantime, regarding the specialty and latest characteristics of different mobile platforms, excellent developers from different platforms will share their experience and intelligence learned from the platforms.

Platform and Technology (2)

This forum focuses on the hottest and the most valuable topics in the field of mobile development, and many technical experts on the front in the industry are invited to share about the mobile development technology with their rich experience. And in the meantime, regarding the specialty and latest characteristics of different mobile platforms, excellent developers from different platforms will share their experience and intelligence learned from the platforms.

Product and Design

This forum is designed to help the developers, product managers and designers to find the spirits of the product design, to get rid of the thinking misunderstanding, to understand the latest design concept and to expand the horizon of the designers with excellent product designs, and thus is the best choice for gathering and exchanging among the amateurs interested in product and design.

Promotion and Profit

Mobile internet is accelerating the globalization fever, and the domestic market in 2013 is uproaring and the overseas market is fiery. What experiences and lessons have the globalized companies obtained? Which overseas promotion channel has the biggest value? What kind of changes will occur to the domestic market this year? In this forum, we will invite famous principals of application marketing in mobile industry and experts of statistical analysis platform and international well-known developers. Let's overlook the trend of domestic and international promotion and profit in the perspective of globalization.

Entrepreneurship and Investment

The tide of investment in mobile industry this year is still surging. In the field of mobile phone games, would there be another company beside Tencent, Baidu and 360? What changes would occur to the direction of investment in mobile phone games due to the rise of the three giants? With fiery competition in the mobile game industry, and the growing smart hardware field, would the rise of wearable devices bring along the development to the whole industry chain? The investment in mobile health care and mobile education has formed scale. In China, would the mobile health care with its gradually clearing business patterns become the focus of future investment? You will find the answers in MDCC Entrepreneurship and Investment Forum.

Vertical Industry Application and O2O

2013 is called the first year of O2O era of China Mobile Internet, and such word is also used in food & beverage, hotel accommodation, taxis, car rentals, health care, education and other industries. The conference will invite popular leading figures to discuss on respective vertical industry mobilization, and on how to realize closed loop for O2O and other issues. Mobile developers are enabled to have deeper communication with and learn more successful experiences from the successful in the field of vertical industry application.

Enterprise Mobile Application and BYOD

The popularity of mobile devices has made it possible to work any time anywhere. In the mean time, more and more people have become used to viewing the data which is necessary for work by using their own devices to log in the enterprise’s web within the defined limits. BYOD(Bring Your Own Device)has come into fashion. In this lecture, we will discuss mobile’s innovation application in enterprise operation and its positive exploration in the aspect of BYOD, from BYOD safety discussion and practices to the challenges for the enterprises in the time of BYOD, and make analysis and expectation towards the market outlook and development trend of BYOD.

First Micro APP Summit First Smart Hardware Summit First Mobile Entertainment Games Summit

First Micro APP Summit

As the core product by Tencent in the time of mobile internet, WeChat used by over 300 million people has become a life style and a super application platform. How to design and develop products based on the characteristics of WeChat platform? How to make the WeChat platform with hundreds of millions of users become a free marketing platform for the developers, promote in word-of-mouth marketing, and activate downloads, activations, evaluations, website traffic etc.? What has made the popular account outstanding from the public platform of WeChat, and what are the new tricks and details? This forum will invite the principal of WeChat platform and pioneers on the platform to share with you the stories of design, development, operation and product commercialization of the WeChat platform under the theme of Road of Micro APP Design / Development Practices.

First Smart Hardware Summit

Smart hardware is the hottest topic in the industry this year. There have been a number of hardware products integrating the software and hardware resources in and outside China this year, covering wearable devices, smart living, mobile health care and many other types. In the meantime, Hackerspace, Open Source hardware developers, Kickstarter and hardware incubator are also pushing forward the development of smart hardware. We will invite the popular influential leaders in the mobile industry, developers of smart hardware, Hackerspace team, Kickstarter and hardware incubator to explore the future development of smart hardware in China, gather more excellent wearable products and teams for deep communications, advance together “Created by China”, and lead the development of the whole smart hardware field.

First Mobile Entertainment Games Summit

Entertainment and games are the biggest profit points in mobile internet. Card games keep the popularity in and outside China, and elimination games start to be popular too. Providing casual games, light-weight games, and weak internet connection games to kill fragmented time is the one and only way that many companies and teams make their achievements. We will invite the R&D and operation principals for famous mobile games in and outside China to reveal the promotion tips for success. What was the original idea for those excellent games? How to pick model for the key technology and framework? How to implement highly effective game promotion and operation? You will have the answers at this summit.

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Registration And Payment

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  • In order to ensure the security of your information, please login or register CSDN members buy tickets at this Conference.
  • Buy tickets prior to Nov 11, 2013
  • Price ¥1800

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